Welcome Downtown! It's not an easy task to choose your own logo! But as a graphic designer, this exercice turns out to be really useful to comprehend and improve the customer's expectations, by putting yourself in his shoes!

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For my personal branding, I tried to create a visual identity both personal and inclusive, elegant and disruptive, honest and a bit provocative... Ode to openness, audacity and the street culture, Downtown's visual identity also looks to reflect the handcrafted, meticulous, creative and custom approach of the graphic design ...

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The design and use of multiple logos and marks allows to get a glimpse at my work and the aesthetic of the studio. It's also a way to vary and enrich the brand universe, to diversify and increase the future communication supports (social posts, stickers, t-shirts...).